Your Customers Don’t Know What They Want —And That’s a Good Thing!

Steve Jobs was many things to many people. Like most innovators, he was driven by a vision that often times only he could see. Like anybody, he was not great at everything and he had notable failures. But when it came to products, he just seemed to know what we wanted before we knew we wanted it. One could even say that his few product failures were a result of looking too far…